- For a few hours in Friday morning, it seemed like Apple and Netflix had accumulated a cold relationship.
- It turns out that this is not the case. Specifically: Netflix is still not integrated into Apple TV app.
- It is worth remembering that Apple and Netflix have been quite close. But now they are the French.
It is my solemn task to inform you that the Great Treaty of Peace The 2025 Apple-Netflix is no more. In fact, it was never.
There are good reasons the above sentences may not make sense to you.
For starters, you probably don’t spend much time thinking about the fact that Netflix and Apple, which were once compatible, have been in a mild cold war for nearly a decade. And you probably don’t spend a lot of time seeing feverish posts from reddates who thought they discovered evidence of a Netflix-Apple approach.
Fortunately, you got me. So here’s a story about a non -scheme that still tells us something about two of the biggest players in the media and technology.
On Friday morning, people who use Apple TV app, and/or Apple TV’s set box stated something weird: if they opened their Netflix app, they took a quick time telling them that Connect Netflix to Apple TV app. This would not allow you to look at Netflix inside the Apple app. But it had to let Apple tell you what was in Netflix, telling you what you were looking at Netflix and suggest that Netflix shows you might want to see. I tried it myself and got the same result.
The reason that this is evident is that Apple’s TV app absorbs data on all the transmission services you use – except Netflix, which has been clear from the app since the beginning of 2016. So it seemed like both companies had reached a kind of agreement. Cue Soft excitement:
Sadly there is no Apple-Netflix deal, people in both companies that do not want to be quoted say. Instead, they tear it up until a software error. Move; Nothing to see here.
But the bug (obviously weird) gives us a chance to remind you of the state of jobs between Apple and Netflix, which were once warm but are no more.
In 2010, Netflix was one of the first big video applications that made its way to Apple’s iPad. A couple of months later, the then reed hastings CEO appeared on stage at an Apple event to show an iPhone Netflix-an Apple showcase reserves for its biggest partners.
But six years later, Netflix was led by Apple’s new TV app – Apple’s attempt to create a television guide for the broadcast era.
This release irritated Apple TV users, but made sense from Netflix’s point of view: At that time, Netflix was the clear leader in the streaming wars. From her point of view, submitting her data to Apple – and letting Apple feature Netflix TV shows and movies along with other service shows and movies – seemed like something that would benefit from its rivals but Not Netflix.
How did the Apple and Netflix Faremias become
And over the coming years, Netflix and Apple grew farther.
In 2018, Netflix banned the sale of reconciliations through Apple platforms because he did not want to pay Apple App Store fees. And in 2019, when Apple launched a new version of his television app, which sold agreements in other companies’ broadcasting services, Netflix also chose it.
“Apple is a great company. We want people to watch our shows in our services,” Hastings said. Not coincidentally: this was even when Apple launched its own broadcast service, which made it and official Netflix competitors for the first time.
Since then, both companies have been the French. They run rival broadcasters, but Netflix’s presence on Apple device is important for both companies.
Which, on the one hand, made it seem credible that both companies had understood a way to work together in 2025. On the other hand: why would they be?
Netflix is now the final winner of Wars Streaming, who should give her even more lever in his relationship with Apple and everyone else. Apple, meanwhile, seems to have focused mainly on its transmitter, and inserting it into as many platforms as possible – as it did this week when it finally started on Google Android phones.
So maybe one day these two companies will find a way to work together again. But they don’t look in a hurry to make it happen soon.