Can a racecar driver find value and a social media star on a business scale? Absolutely. Just ask the students of business college and economics Boise Boise Business Nick Persing and Caroline Manning. Persting Races Lamborghinis and Manning creates content for 1.4 million subscribers on YouTube. They are both balanced their studies with thriving careers and building a foundation for their future with business degrees.
Nick Persting, Professional Racecar Driver
Nick Persing is a third year student studying business administration. He is also a professional Racecar driver who has competed all over the world. His race feeds a passion for speed, but his business studies are fueling a long -term vision.
“My favorite part of the races is the acceleration of adrenaline. I’ve played a lot of different sports, but there has never been a feeling that approaches to lead a race when you have 34 boys behind you, “he said.” If you can conquer the pressure and win, it’s addicted. “
Persting obsession with cars began early. He bypassed typical baby obsessions such as dinosaurs or astronauts and was always concentrated in the laser in cars. To start his career, he began to go to karting as a child. After competing in the National Karting Go Championship, Persing made the dance in cars at 14 years old. Since then he has competed in a variety of races including Formula 3, a steep stone in Formula 1.
However, balancing a F3 required program with college was difficult. Persing now heads for Wayne Taylor Racing, competing in the North America’s Lamborghini Super Trofeo series, which is mainly held during the summer, making it easier to manage his studies. He describes the series as the NBA G League, or a small league team – is where drivers are scouting for prestigious patience races like Le Mans and 24 hours of daytona.
“My hope is that if I perform well, I will retire to run into one of the sustainability championships, or eventually go to the IMSA Sportscar Championship (International Sports Association),” he said. “Experience matters more than youth in races, so I’m trying to take as much time as possible in a car under my belt, so I’ll be ready when the opportunity comes.”
Last year, Persen and his teammate settled in second place at the Super Trofeo World Finals Pro-AM Division. Persing moved to the Pro Division this year. While building a successful competition career, he is also building his business skills – it turns out, there is a lot of intersection.
Drivers need more than speed; They need to be in line with the way the car feels on track, analytical to understand the performance of the car, and they must be able to communicate and cooperate with their team to help develop cars. Moreover, drivers need to know how to sell themselves and how to show a good deal from a bad deal as they sail team contracts. These skills perfectly match Persting business subjects in Boise State.
“I know I want to work in the race even if I’m not driving a car. I would like to be the owner of the team or general manager, and the best way to do so is with a business degree.” He said. “For those positions, managing people, finances and working with numbers are a large part of what you do, so a business degree is a good fit.”
Persting ended in Boise State somewhat by chance. He is from a smaller city in California, and while on a road trip to visit the University of Utah, he stopped in Boise and immediately fell in love with the area because he felt like a house.
“Last year it was like something finally clicked. It was one of the best seasons of my race career. I won six races and had 10 podiums, “he said.” My whole life, the race was the only thing I wanted, but after I came to school I realized that it should not be the only option. It takes a lot of pressure from my shoulders and allows me to drive better knowing that the race is not the only thing I can do. A business degree is not a backup plan-is security. Whether my dream of being the owner of the team, I will still have a host of options after finishing school. “
Follow PersSing on Instagram and catching his race season in 2025 broadcasting on Pallua and YouTube starting in Mars – he should be easy to see in his Boise State helmet.
Caroline Manning, creator of social media content
Caroline Manning is also a third -year student studying entrepreneurship with a small marketing brand and a full -time social media creator, with over 1.4 million YouTube subscribers following her daily life.
For Manning, everything started with music. At the age of 12, she was asked to sing the National Anthem at the University of Texas – Austin and gained local recognition as “little girl with the big voice”. But when she first posted on YouTube, she was not looking for fame online – she had a very specific audience in mind.
“My Vietnamese grandmother wanted to see my shows, so I posted them on YouTube for her,” she said. “At that time, my videos always had just one picture, and it was my grandmother.”
Then Manning began to separate her music, including the original songs from her magazine. When she was 14, she posted a song called “Dear Boys in my school”, and everything changed.
“This song just exploded. She got a million overnight views, “Manning said.” I appeared at school the next day and everyone gathered around their phones and watched me – it was like a classic movie moment. I ran to the bathroom and called my mother thinking ‘I just have to go home!’ “
After the initial shock dressed, Manning saw that the song resonated with many people, so she created a series called “Dear Blank” including songs like “Dear Friends” and “Dear Parents”. Below it continued to grow, and it expanded its contents to include the Daily Life Vlora and “Get ready with me”. Soon, it was creating sponsored content for brands like Nike, Lululemon and, most recently, semester at sea.
“My whole life from 14 so far – for nearly 21 years old – it’s documented online,” she said. “Many of my peers became successful influencers, left school and moved to Los Angeles to pursue their careers. But I didn’t want to put all my eggs in a basket. Education has always been Important for me.
The college was the answer. While reviewing various schools, Manning visited Boise State at the suggestion of her parents – they had almost moved to Boise years ago. After seeing the campus, Manning knew she was where she wanted to be. And she has found a lot of links between her course and the creation of content.
“I’m always curious to learn new things and that’s why I went to the business path,” she said. “I have made the creation of social media content and marketing myself for six years, but now I am learning the foundations. Partnership with brands showed me that there is much more than me as influenza – there is logistics, communications and timely products on time Now, in my classes, I am learning how everything works and finally the reasons for the textbook why. run your business. “
Manning education also relates to its future plans. As the world of social media and content creation changes, it is prepared to finally leave its YouTube channel. Its biggest goal is to raise a family, and then move behind the camera and start its management company.
Meanwhile, the college’s life offers opportunities for creating the content they resonate with its followers.
“On the Internet, people really want originality. They want to see everyday life. Being at school allows me to focus on being a college student relatively, despite not having a relevant job, “Manning said. , people just treat me like Caroline, despite my work.
Find Manning on YouTube, Instagram and Tiktok.