Happy Valentine’s Day! In the spirit of the holiday, here is something you can fall in love with: a new Apple product. Tim Cook teased the departure of SOMETHING set for the next Wednesday.
In today’s great, new and old history Advertisers are coming to x More than two years after Elon Musk’s dramatic intake.
What’s on the deck
Markets: Three tables showing Robinhood’s extraordinary rise Over the past 12 months.
Technical: Meta Cto says employees who think that ‘everyone should like’ its policy changes should ‘Quiet’ and ‘consider working elsewhere’.
Business: Everything you need to know about the new Secretary of Health at SH.BA Robert F. Kennedy JR.
But first, again as they never left.
If this will follow you to you, Sign up here.
The great story
Eye x
Elon Musk’s X has been including more advertising partnerships. Alain Jocard/Getty Images
After a few shocking years, X is attracting advertisers again.
Platform previously known as Twitter has increased its advertiser pool in recent monthsAccording to an analysis by Business Insider Lara O’Reilly. Brands by great name like Apple have returned to the platform along with the newcomers.
Is a visible turn for a company that has ever been from outside hostile to advertisers After the purchase of Elon Musk’s 2022. X has sued some big advertisers for what it claims was a coordinated advertising boycot.
To be clear, the turn is not complete. While x enjoyed a 15% increase from year to year to number Of the companies buying ads, its estimated US advertising revenue fell 28% during that same period, according to the media research firm.
However, X is also relying on advertising technology partners, As Lara reported earlierwhich tends to lead to lower prices compared to the use of an internal sales team.
Even if advertisers are careful to work with X, they may not have many other social media opportunities.
The latest changes in the Meta policy about the content modification were somewhat inspired by x. The future of Tiktok remains in limbo. And alternatives like Bluesky are still part of the size of X.
“The video tab has arrived. LFG,” said CEO X Linda Yaccarinino in a post on the platform on Sunday. Sheldon Cooper/Sopa Images/Lightrocket through Getty Images
There is another good data point for X.
Banks have seen the increased interest from investors in the debt they keep from financing the Musk’s 2022 agreement. Bloomberg reported on Thursday that Morgan Stanley was increasing her debt offer X From $ 3 billion to $ 4.74 billion. Big names like Pimco and Citadel They have already been thrown inside, according to Wall Street Journal.
(It is also worth noting that the XI shares in Xai, the beginning of Buzzy Ai i Musk, was also reported to attract potential investors.)
Not long ago, the debt of x was Basically considered nuclear waste. The seven banks that borrowed Musk $ 13 billion to buy Twitter were unable to move loans, letting him block their balances.
Of course, there is another factor that has nothing to do with X -performance attractive advertisers to return and investors to buy his debt: Music’s close links to President Donald Trump.
Doing the business with X can hold a company in musk’s good graces. And staying in good conditions with the boy who has the ear of the most powerful person in the world is certainly not a bad thing.
News
Robinhood; Samantha Lee/Insider
1. Robinhood’s rapid growth. The brokerage gains exploded the expectations of the previous analyst, the last in a tremendous run that has seen her shares nearly 440% over the past year. These three tables Show how an increase in newly funded accounts and a cryptocurrency boom have helped the app.
2. Want to invest as the best in the world? Start here. Everyone for a few months, Bi takes a look at where senior investors are betting at least 20% of their portfolio. Warren Buffett has continued to reduce his position in Apple’s shares, while Boupost Group’s Seth Klarman has purchased more shares of the Liberty Global telecommunications company. Here are nine actions whales are making big bets.
3. Bets in China. Drucenmiller Protégé Beeneet Kothari from Tekne Capital is not afraid to invest in China, despite President Trump’s trade war. A lot of Western capital has already left the country, mitigating the blow to Chinese shares, he said. so where to start? China has received a lot of attention lately due to Deepseek, and robotics is another force.
3 things in technology
Images Getty; Jenny Chang-Rodriguez/BI
1. Xai worked on a ‘Deepsearch’ feature, say the employees. Data annottors at the beginning of that of Elon Musk have worked on the project, called “Deepsearch”, To train Grok to carry out multi -step research projects in the same way a potential man, two workers said. It can compete with features from OpenAi and Google rivals, but it is unclear what stage the project is or whether Xai will eventually release something.
2. “Leave or disagree and engage.” This is what Meta technology official Andrew Bosworth recently told employees In response to employee concerns on the latest changes to the Meta policy. The company changed its approach to internal Q&A sessions to limit media leaks. In the inner flawed forum, Bosworth said, “If your view is” everyone should like all the policies we have and if they do not do it is appropriate to flow “, then I think you should consider working somewhere else” .
3. Amazon of travel. Airbnb General Director Brian Chesky said the app should “be a place to go for all your needs to travel and live” in a revenue call on Thursday. The company plans to Invest 200 million to $ 250 million in starting new businesses and offers, which he says will be distributed in May. The pricing of its shares increased 15% after notification in post -time trading.
3 things in business
Michael M. Santiago/Getty Images
1. Robert F. Kennedy Jr. to call the shooting in health policy. The new US health secretary may be known for his skepticism on vaccines-despite denies an anti-vaccine attitude in his confirmation sessions-but RFK Jr. There will be even more policy issues on his plate. Here What can the name of you and your family mean.
2 About 60 employees were completed In a group video call on Thursday afternoon and told their work accounts would be deactivated from 3pm ET, which gave them about 20 minutes. Two employees told Bi that the union representatives were not present at the meeting.
3. President Trump wants his education secretary to choose “to remove himself from a job”. Trump has not been shy to love to close the education department. This can have a strict effect on grants, student loans, results on results and claims of discrimination. And if Trump’s plan passes, Other agencies may need to hold the burden.
In other news
What is going on today
- Vice President JD Vance meets Ukraine President Volodymyr Zelenskyy in Munich.
-
2025 NBA ALL-STAR The weekend begins.
Insider Today: Dan Defrancesco, Deputy Editor and Anchor, in New York. Grace Lett, editor, at Agoikago. Ella Hopkins, Associate Editor, in London. Hallam Bullock, senior editor, in London. Amanda Yen, Associate Editor, in New York. Elizabeth Casolo, friend, in Agoikago.